![]() ![]() Remember that impression share, in many ways, is directly correlated with ad spend. Any impression shares under 10% will not be displayed. ![]() That percentage tells you what percentage of the time your ad shows up when eligible to. Your impression share, as you can see below, is going to be displayed as a percentage. You always want your impression share to be as high as possible, because it means that you’re showing up more often for your target campaigns than not. ![]() In other words, how often your ad showed up compared to how often it could have. Your Impression Share tells you the total number of impressions you’ve received divided by the number of impressions you were eligible to get. Let’s take a look at the core key performance indicators (KPIs) that you can assess using this tool. The Auction Insights can give you an enormous amount of information about how your campaigns are doing in the marketplace. If you want to view the Auction Insights report for the entire account you can also navigate over to the left hand navigation menu and choose Auction insights under Campaigns. Click that.Īs long as you have active campaigns running, this will give you everything that you need to know right here. This will cause a blue bar at the top of the dashboard to light up, with Auction Insights all the way on the right. Then, click the checkbox next to the specific campaign, keyword, or ad group that you want to gain insights on. To do this, go to your Ads Manager, and then view the segment type that you want to review. You can view Auction Insights for specific ad groups, keywords, or campaigns. This can help you make immediate and accurate informed decisions based on that data so you can hopefully optimize your campaigns to be more competitive as needed. The data shows up a day after your ads were displayed, giving you an up-to-date look in near real-time at your campaign’s performance in terms of ranking. This is invaluable information, and it’s all available relatively quickly. It shows how often your ads appear compared to how often your competitors’ ads appear for your target placements. Google’s Auction Insights is a reporting tool for both Google Search Ads and Google Shopping Ad campaigns. In this guide, we’re going to dive deep into Google’s Auction Insights to go over what you can learn, how to navigate the tool, and how you can use this information to improve your campaigns moving forward. That’s where Google Auction Insights can help. The impression share is always up for grabs, even if you’d been in a top slot for years, and an active market means that pricing can fluctuate quickly.Įverything happens behind the scenes in Google’s market, with all of the above factors taking an ad’s bid, quality score, and relevance into account.īecause all of this happens behind the curtain, so to speak, it’s difficult to know how your ads are doing in the impression share, particularly compared against your direct competitors. Neither are stable cost-per-click or cost-per-action prices. You need to choose the right keywords, have strong ad copy, consider extensions, and choose your targeting, strategies, and bidding options well, which is why many companies work with a professional Google Ads agency.Įven with all of this, Google placements are never guaranteed. ![]()
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